Why we built this

We got tired of bad apps.

Between trying to conceive and the first years of parenthood, couples face an overwhelming amount of decisions — medical, emotional, logistical. The tools that exist today make it worse: generic advice, scattered across a dozen apps, with no regard for privacy and no scientific rigour.

We’ve been there. The cycle tracking app that sells your data. The pregnancy app full of ads and old wives’ tales. The parenting forum where every question gets seventeen conflicting answers. The important checklist you found too late.

Avelia is one app for the whole journey. Private by design. Evidence-based. Built by parents, for parents — with a doctor making sure we get the science right.

What we believe

One app, not twelve

Fertility tracking, pregnancy journals, checklists, medical guides, partner sharing — all in one place. No more juggling apps.

Your data stays yours

End-to-end encrypted. Zero-knowledge. We can’t read your entries and we don’t want to. No analytics, no ads, no tracking in the app.

Science, not folklore

Every guide is reviewed by a medical specialist. Sources are cited. If we can’t back it with evidence, it doesn’t go in.

The team

Built by people who get it.

Anton Anders

Product Vision · IT & Security

Product VisionIT & Security Expert15+ years in business

Builds the infrastructure that keeps your data yours — end-to-end encryption, zero-knowledge architecture, and an obsession with doing privacy right. Over 15 years of experience turning complex technical challenges into products people trust.

Annett Anders

Product Vision · Compliance

Product VisionCompliance ExpertContent & Community

The reason Avelia exists. Experienced first-hand how fragmented and frustrating the journey from fertility to parenthood can be. Brings compliance expertise and a deep understanding of what parents actually need — turning frustration into clarity.

Dr. Viktoria Hofmann

Product Vision · Medical Expertise

Product VisionMD — DermatologyPhD in Reproductive MedicineContent & Community

Medical doctor specialising in dermatology, with a doctoral thesis in reproductive medicine. Reviews every piece of medical content for clinical accuracy and ensures Avelia is built on evidence, not anecdotes.

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Our Kids & Pets

Morale Department

The real reason we do this. They don’t review pull requests, but they remind us every day why it matters to build something better for families.

Join us

We’re building this in the open.

Get early access and help shape the app from day one.